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Mission Statement

At Farmasi, we celebrate beauty and individuality. We provide access to innovative, high-quality products for our customers to look and feel their best. We change people’s lives, not only through the proven benefits of powerful natural ingredients, but also by empowering them to achieve success as far as they can dream of. Most importantly, we do so by holding ourselves to the highest level of honesty and integrity, remaining true to the honest principles established by our founder, Dr. C. Tuna.


Vision Statement

As a family, we aim to become the #1 direct selling cosmetics company by 2025. We will be recognized by the quality of our products and our ability to inspire, motivate and empower people from all over the world to become their most beautiful selves and help others do so as well. We will achieve great success by remaining true to the honest principles established by our founder, Dr. C. Tuna.


Company Credo

At Farmasi, we believe in the power of beauty. We believe every woman should have the ability to look and feel beautiful. True beauty is born from the inside-out. This is the reason why we not only celebrate every shade and every shape, but also every culture and every background.


We believe in the power of self-expression. The most beautiful women are happy, confident and independent. In our company, we provide not only the products to help people look beautiful, but also the tools & opportunities to become their most beautiful self.


We believe in the power of intention. We believe a person‘s future is not defined by their circumstances, but how strong they believe in their power to change them. In our company, everyone’s success can go as far as they can dream of, no matter where they are or where they come from.


We believe in the power of integrity. We hold ourselves to the highest level of honestly and integrity. In our products, we use powerful, high-quality natural ingredients and we constantly innovate to provide our customers with the best solutions. We never test on animals and we never cut corners. We treat our customers like family.


We believe everyone has the power to empower. As a company, we aim to improve the lives of men and women all over the world, by providing the most profitable direct selling business opportunity in our industry, and in turn, the opportunity for our people to change the lives of others. We create leaders, people that not only have the ability to change their community, but the power to change the world.